Proface

 Dan, Emir Kamenica, & Drazen Prelec (2008) “Man’s lookup for Meaning: The circumstance of Legos,” diary of financial habits and institution 67, 671–677.

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Ariely, Dan, George F. Loewenstein, & Drazen Prelec (2001) “ ‘Coherent Arbitrariness': Stable need Curves without the need of Stable Preferences,” Quarterly diary of Economics 118