Proface

New Balance Sneakers Chinese name is "balance", in 1906 set up American Boston shoe brand, because the brand is George W. Bush, Obama, Jobs, Bill Gates and other celebrities favorite American, this brand has been in America known as "President jogging shoes". However, recently, OK handsome found this brand of shoes in Chinese suddenly pop up, surrounded by more and more people begin to wear this pair of shoes. The brand does not do a lot of advertising in the Chinese, no Nike, Adidas so high visibility, How the new balance Brand to become famous? In a book that I have ever seen "tipping point" in, have a brand case, book a brand how suddenly from the sale of 30000 double into 400000 process, how to become a popular brand from a niche brand. In this book, the author points out that detonated three rules popular: "laws of individual characters", "factors of adhesion rule", "power of context", I also from these three angles to analysis of New Balance 576 in the process Chinese popular. I first talk about the "laws of individual characters". When I why popular in the circle of friends on New Balance Running Shoes, many of my friends have mentioned the two people, one is Yang Mi, one is the premier. The two men are able to relate in together, but also because of NewBalance shoes, two people all across this pair of shoes in public. Premier Wen visited the disaster area, more than once through the NewBalance shoes, visible premier of this brand shoes preference. Yang Mi in June 22nd last year in the mango Taiwan Entertainment Program "happy camp", and Sheenah also wore New Balance 574, caused a hot discussion in social networks. In addition to these two celebrities, there are many Chinese idol all through this pair of shoes, like Hong Kong and Taiwan stars Andy Lau, Shawn Yue, Lee Min Ho all Korean Barack Obama, Professor Kim Su Hyon, are in the long LIST. This is there are so many celebrities to the brand free endorsement, just let NewBalance brand although not advertising, but also have a lot of exposure and visibility. My idol is infinite, to see so many celebrities wear, ordinary people will want to buy a pair of shoes in our New Balance Outlet.